When the biggest tractor in the company’s product range docks at the country’s harbour for the first time ever, ready for a showcase, how on earth can you create an expectation and stir up excitement without letting the cat out of the bag?
Go big or go home they say. And that’s exactly what we did. The company and its partners were GOING BIG! But can you put your money where your mouth is? Naturally, it was a yes! We created a larger than life maize kernel, replicated to look and feel like an actual kernel. This would certainly leave a wrinkle on many a forehead, a smile on many a face. It was hand delivered to selected clients, neatly boxed as part of their invitation to attend the showcase.
Extra kernels were produced to form part of the display on the days of the event, but very few survived as they were quickly scooped up by admirers who wanted one (or an extra) for their desk at home.
A strong agricultural idea, putting the client’s brand top of mind.