When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
SAMAC
Out with the old in with the new!
MGK (Magalies Koöperasie) wanted to renew their look, to align them with their motto of supplying the farmer with all his production needs, and with this, playing an important role in his success by being a supplier of expertise in this industry.
On request of the client we made use of an existing shape in their previous brand that looks a bit like a rainbow or a sunset, but we wanted to communicate the idea of supplying the farmer with all his production needs under one roof, so we incorporated the shape of a warehouse.
We used the bright red to differentiate OBARO from the typical agricultural companies’ colours, greens and blues, that represent crops and water. One of the core brand disciplines we adhere to is to be distinct and stand out.
SAMAC
Out with the old in with the new!
MGK (Magalies Koöperasie) wanted to renew their look, to align them with their motto of supplying the farmer with all his production needs, and with this, playing an important role in his success by being a supplier of expertise in this industry.
On request of the client we made use of an existing shape in their previous brand that looks a bit like a rainbow or a sunset, but we wanted to communicate the idea of supplying the farmer with all his production needs under one roof, so we incorporated the shape of a warehouse.
We used the bright red to differentiate OBARO from the typical agricultural companies’ colours, greens and blues, that represent crops and water. One of the core brand disciplines we adhere to is to be distinct and stand out.
John Deere Financial
We were approached by John Deere Financial to develop a campaign depicting an adjustable interest rate according to variables in structured finance. The interest rate could be structured according to the package the client desired – they could essentially determine their own rate by, for example, the deposit they were willing to pay, or the loan term.
We settled on a rain meter as a known icon in the agricultural sector where every drop counts. The rain meter was to be converted to a rate meter – including the indicators – the interest rate scale and the deposit scale.
The imagery of the adjustable rate on the rain meter crossed over into reality with a rain meter branded as a corporate gift to clients of the company. What made the rain meter even more effective and truly poignant at the time was that the country had just started recovering from a drought that lasted four years.
When the right and left brain work together, you build a charismatic brand with very positive results on the bottom line.
John Deere Financial
We were approached by John Deere Financial to develop a campaign depicting an adjustable interest rate according to variables in structured finance. The interest rate could be structured according to the package the client desired – they could essentially determine their own rate by, for example, the deposit they were willing to pay, or the loan term.
We settled on a rain meter as a known icon in the agricultural sector where every drop counts. The rain meter was to be converted to a rate meter – including the indicators – the interest rate scale and the deposit scale.
The imagery of the adjustable rate on the rain meter crossed over into reality with a rain meter branded as a corporate gift to clients of the company. What made the rain meter even more effective and truly poignant at the time was that the country had just started recovering from a drought that lasted four years.
When the right and left brain work together, you build a charismatic brand with very positive results on the bottom line.
Strategy, Design, Involve, Measure
An enlightened brand differentiates your business, builds awareness and trust, and assures the market of your quality.
To achieve enlightenment in branding and communication, one must follow a definitive process based on sound STRATEGY, creative DESIGN active INVOLVEMENT and practical ANALYTICS.
STRATEGY
In our approach we put a lot of emphasis on preparation and research. We get to know every aspect of your company and your product. This helps us reach a clear understanding of your customers, your competition and the industry you’re in. With this in mind, we can plan an integrated campaign that will bring your brand to life.
DESIGN
Just like our motto states: The light is on design. Creativity is the lens with which we focus your brand. We use our creativity to bring the best out of the brand by paying special attention to innovation and authenticity. Our design solutions are uniquely put together to create a synergy and brand awareness that will empower your brand in the marketplace.
INVOLVEMENT/ENGAGE
We believe that a better reputation in the marketplace and an improved bottom line starts from within. True involvement lies with striking the perfect balance between the brand vision you have, and the involvement of your clients.
The ability to intrigue and captivate an audience and then to successfully engage them lies with exhibiting the brand’s compelling truth.
ANALYTICS: SEE WHAT WORKS
Facts and figures can't tell you much. You must know how to interpret the myriad of analytical information available today correctly.
