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The client brief was to upgrade their tired logo to compete better in it's very competitive environment of very big multinationals as well as a myriad of smaller firms.

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One of the myths is that a brand is basically the logo of the company. -No! A brand is a persons gutfeel, regarding a product, service or organisation.


The new brand was very favourably received by its intended customer market and effectively supported brand communication and marketing efforts.

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