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When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.

Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.


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