When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
SAMAC
Out with the old in with the new!
MGK (Magalies Koöperasie) wanted to renew their look, to align them with their motto of supplying the farmer with all his production needs, and with this, playing an important role in his success by being a supplier of expertise in this industry.
On request of the client we made use of an existing shape in their previous brand that looks a bit like a rainbow or a sunset, but we wanted to communicate the idea of supplying the farmer with all his production needs under one roof, so we incorporated the shape of a warehouse.
We used the bright red to differentiate OBARO from the typical agricultural companies’ colours, greens and blues, that represent crops and water. One of the core brand disciplines we adhere to is to be distinct and stand out.
SAMAC
Out with the old in with the new!
MGK (Magalies Koöperasie) wanted to renew their look, to align them with their motto of supplying the farmer with all his production needs, and with this, playing an important role in his success by being a supplier of expertise in this industry.
On request of the client we made use of an existing shape in their previous brand that looks a bit like a rainbow or a sunset, but we wanted to communicate the idea of supplying the farmer with all his production needs under one roof, so we incorporated the shape of a warehouse.
We used the bright red to differentiate OBARO from the typical agricultural companies’ colours, greens and blues, that represent crops and water. One of the core brand disciplines we adhere to is to be distinct and stand out.
John Deere Financial
We were approached by John Deere Financial to develop a campaign depicting an adjustable interest rate according to variables in structured finance. The interest rate could be structured according to the package the client desired – they could essentially determine their own rate by, for example, the deposit they were willing to pay, or the loan term.
We settled on a rain meter as a known icon in the agricultural sector where every drop counts. The rain meter was to be converted to a rate meter – including the indicators – the interest rate scale and the deposit scale.
The imagery of the adjustable rate on the rain meter crossed over into reality with a rain meter branded as a corporate gift to clients of the company. What made the rain meter even more effective and truly poignant at the time was that the country had just started recovering from a drought that lasted four years.
When the right and left brain work together, you build a charismatic brand with very positive results on the bottom line.
John Deere Financial
We were approached by John Deere Financial to develop a campaign depicting an adjustable interest rate according to variables in structured finance. The interest rate could be structured according to the package the client desired – they could essentially determine their own rate by, for example, the deposit they were willing to pay, or the loan term.
We settled on a rain meter as a known icon in the agricultural sector where every drop counts. The rain meter was to be converted to a rate meter – including the indicators – the interest rate scale and the deposit scale.
The imagery of the adjustable rate on the rain meter crossed over into reality with a rain meter branded as a corporate gift to clients of the company. What made the rain meter even more effective and truly poignant at the time was that the country had just started recovering from a drought that lasted four years.
When the right and left brain work together, you build a charismatic brand with very positive results on the bottom line.
Stickers
We search further and dig deeper than anyone else to find the shiniest of the diamonds in the roughest roughs, and the thinnest needles in hayiest of haystacks. And then we build real relationships and work with them, trusting our
guts and experience to get those rare magic moments that don't exist yet.
If there's magic out there we'll find it.
DISCO is a party, and everyone is invited.
Disco is a casting agency that rebranded from the former 'Scouts Honour'.
The role of an outstanding casting agent is to see millions of characters and actors cast for a role and be able to spot or bring out the 'magic' in them.
It is about finding the needle in the haystack, a perfect reflection of the idea.
The agency is likened to a disco, hundreds of exciting potential gathered in their studios, waiting for their time on the dancefloor to show what they've got. It's a party, and everyone is invited.
The brand identity comprises of a mood film, introducing these characters and the idea of casting through a lens, using light and reflection as a tool to highlight and show the magic in a contemporary way. For collateral, the challenge was to print everything on either holographic or mirror textures and surfaces.
From business cards to stickers, it was time to shine and these simple but highly engaging touchpoints became a key insight into the creativity and personality of this stand-out brand and company.
Business cards
Notebook