Agron approached us to come up with a fresh, new image that will be distinct and able to compete with well established brands in the fertiliser industry. Their brand idea, being "manufacturers of biological fertiliser", became the starting point for creating the new identity. The icon had to incorporate both the organic (represented with a leaf) and the chemical compounds (represented with a chemical symbol) in one image.
The brand colours are earthy brown and green to symbolise growth and sustainability.
Soil. Science. Success (in Afrikaans, Grond. Gehalte. Groei), is the slogan developed to represent their unique brand focus.
The three most important words to differentiate your brand?
Focus, focus, focus!