When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
When you need to showcase a farmer others in Africa can aspire to, a representative farmer alongside his tractor that could have been taken in Kenya, Namibia or Ghana, the selection of the right model is crucial.
Yet, one image can build a brand… The photo has been used in many a brochure, on advertising material and billboards across the continent, supporting our belief that a brand is not a logo, product or a CI manual, but a person’s gut feeling about a brand.
SAMAC
Out with the old in with the new!
MGK (Magalies Koöperasie) wanted to renew their look, to align them with their motto of supplying the farmer with all his production needs, and with this, playing an important role in his success by being a supplier of expertise in this industry.
On request of the client we made use of an existing shape in their previous brand that looks a bit like a rainbow or a sunset, but we wanted to communicate the idea of supplying the farmer with all his production needs under one roof, so we incorporated the shape of a warehouse.
We used the bright red to differentiate OBARO from the typical agricultural companies’ colours, greens and blues, that represent crops and water. One of the core brand disciplines we adhere to is to be distinct and stand out.
SAMAC
Out with the old in with the new!
MGK (Magalies Koöperasie) wanted to renew their look, to align them with their motto of supplying the farmer with all his production needs, and with this, playing an important role in his success by being a supplier of expertise in this industry.
On request of the client we made use of an existing shape in their previous brand that looks a bit like a rainbow or a sunset, but we wanted to communicate the idea of supplying the farmer with all his production needs under one roof, so we incorporated the shape of a warehouse.
We used the bright red to differentiate OBARO from the typical agricultural companies’ colours, greens and blues, that represent crops and water. One of the core brand disciplines we adhere to is to be distinct and stand out.
John Deere Financial
We were approached by John Deere Financial to develop a campaign depicting an adjustable interest rate according to variables in structured finance. The interest rate could be structured according to the package the client desired – they could essentially determine their own rate by, for example, the deposit they were willing to pay, or the loan term.
We settled on a rain meter as a known icon in the agricultural sector where every drop counts. The rain meter was to be converted to a rate meter – including the indicators – the interest rate scale and the deposit scale.
The imagery of the adjustable rate on the rain meter crossed over into reality with a rain meter branded as a corporate gift to clients of the company. What made the rain meter even more effective and truly poignant at the time was that the country had just started recovering from a drought that lasted four years.
When the right and left brain work together, you build a charismatic brand with very positive results on the bottom line.
John Deere Financial
We were approached by John Deere Financial to develop a campaign depicting an adjustable interest rate according to variables in structured finance. The interest rate could be structured according to the package the client desired – they could essentially determine their own rate by, for example, the deposit they were willing to pay, or the loan term.
We settled on a rain meter as a known icon in the agricultural sector where every drop counts. The rain meter was to be converted to a rate meter – including the indicators – the interest rate scale and the deposit scale.
The imagery of the adjustable rate on the rain meter crossed over into reality with a rain meter branded as a corporate gift to clients of the company. What made the rain meter even more effective and truly poignant at the time was that the country had just started recovering from a drought that lasted four years.
When the right and left brain work together, you build a charismatic brand with very positive results on the bottom line.
Agron
Agron approached us to come up with a fresh, new image that will be distinct and able to compete with well established brands in the fertiliser industry. Their brand idea, being "manufacturers of biological fertiliser", became the starting point for creating the new identity. The icon had to incorporate both the organic (represented with a leaf) and the chemical compounds (represented with a chemical symbol) in one image.
The brand colours are earthy brown and green to symbolise growth and sustainability.
Soil. Science. Success (in Afrikaans, Grond. Gehalte. Groei), is the slogan developed to represent their unique brand focus.
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The three most important words to differentiate your brand?
Focus, focus, focus!
