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Monthly Archives: August 2008
Branded for life
Building a brand is a long and hard exercise that requires a lot of planning and work. But damaging the same brand is rather easy and requires no planning at all. I’ve sworn myself of two major brands by now, namely Microsoft computers, and Nokia phones. As little as 1 year ago both [...]
Add a commentThe Hard Question
Humankind is facing a lot of hard questions these days. Serious stuff like global warming and who to vote for on Idols. The Great W. once said “I’ll be glad to reply to or dodge your questions, depending on what I think will help our election most.” But there are some questions we can’t dare [...]
Add a commentSelling cars or design
I have always compare the power of design to cars. Most people don’t want to buy a car that doesn’t look good. Some of us can’t afford the car we really want, but we all aspire towards owning that special car that makes your hart go warm.
I wont buy a car that performs in speed, [...]
Just because you put it on a poster… doesn’t make it true
The thing is, I hate standing in a queue, always have and always will. But like flossing, you’re just not going to get away not doing it. There’s always a queue, and in South Africa queuing has become a national past time. Seeing 1 poor underpaid lady at Ster-Kinekor try to service 3 [...]
Add a commentMarketing in difficult times
Marketing in difficult times
The man who stops advertising to save money, is like the man who stops the clock to save time.
Marketing budgets are probably the first to fall under the hatchet in an economic downturn, mostly because it is seen as a luxury or something you spend money on when you have some change [...]
