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Category Archives:Marketing
Branding - a pro’s job
Communication - not at all the new buzzword, but still the one thing everyone needs and very few people seem to be getting right.
They say that you should communicate with your wife, so you say: “Honey, I won’t be home on Saturday, going for a round of golf with the guys.”
Her eyes narrow.
Her lips purse.
“That’s [...]
Just because you put it on a poster… doesn’t make it true
The thing is, I hate standing in a queue, always have and always will. But like flossing, you’re just not going to get away not doing it. There’s always a queue, and in South Africa queuing has become a national past time. Seeing 1 poor underpaid lady at Ster-Kinekor try to service 3 [...]
Add a commentMarketing in difficult times
Marketing in difficult times
The man who stops advertising to save money, is like the man who stops the clock to save time.
Marketing budgets are probably the first to fall under the hatchet in an economic downturn, mostly because it is seen as a luxury or something you spend money on when you have some change [...]
